Top 10 Car Rental Companies in Reykjavik
The best car rental companies in Reykjavik are Sixt, Hertz, Avis. Prices start from €55/day for an economy car, the minimum age is 21, and airport pickup adds about 10%.
Top 10 rental companies in Reykjavik
Ranked by customer rating, price transparency and pickup convenience. Each opens a pre-filled search.
Sixt
Editor’s pickHertz
Avis
Top ratedEuropcar
Budget
Enterprise
Alamo
National
Blue Car Rental
Local pickPrices are indicative market estimates · Last checked 2026-07-21 · 2 public sources (DiscoverCars + market data)
Prices by car type in Reykjavik
| Car type | From / day | Example | Seats |
|---|---|---|---|
| Economy | €55 | Toyota Aygo | 4 |
| Compact | €65 | Toyota Yaris | 4 |
| SUV (2WD) | €85 | Kia Sportage | 5 |
| 4x4 (F-road capable) | €110 | Toyota RAV4 4x4 | 5 |
| Large 4x4 | €145 | Toyota Land Cruiser | 7 |
Where to pick up a car in Reykjavik
Airport — Keflavík International Airport (KEF)
Most rental desks operate from off-airport lots about 5–10 minutes away by free shuttle bus, roughly 50km from downtown Reykjavik.
Downtown — Reykjavik city center
A handful of local agencies offer downtown pickup, useful for travelers who arrive by bus (Flybus) and only need a car once ready to leave the city.
Fees at a glance
| Fee | Typical amount | When it applies |
|---|---|---|
| Gravel & sand/ash protection insurance | ~€15–25/day | Recommended on all unpaved and coastal roads — standard CDW rarely covers windscreen chips or paint damage from loose gravel and volcanic ash |
| Young-driver fee (21–24) | €10–20/day | Drivers under 25 |
| Additional driver | €6–10/day | Per extra driver |
| 4x4 surcharge for F-roads | Built into 4x4 category pricing | Any drive into the interior highlands — a 2WD or economy car is not insured on F-roads |
| Airport surcharge | ~10% of base rate | KEF pickup |
| Refundable deposit | €400–800 (higher for 4x4) | Standard hold at pickup |
Things to know before renting in Reykjavik
- Iceland has no road-toll vignette, but F-roads (mountain and highland tracks, marked with an "F" prefix) legally require a 4x4 vehicle — driving them in a 2WD car voids your insurance.
- Single-lane bridges ("einbreið brú") are common on the Ring Road (Route 1); the car already on the bridge always has right of way.
- Gravel protection insurance is worth adding on nearly every Icelandic rental — loose gravel on unpaved stretches is the single most common cause of rental damage claims (windscreen chips, paint).
- Weather can change within minutes; check road.is and vedur.is before any day trip, especially outside summer months.
- Keflavík Airport (KEF) sits about 50km from downtown Reykjavik, roughly a 45-minute drive along Route 41.
- The Ring Road (Route 1) circles the entire island and is the backbone for most self-drive itineraries, but many highland F-roads only open in June–September once snow clears.
- Headlights must be on at all times while driving, day or night, by law across Iceland.